We wanted to let you know about a promotional event that Beans. The Vegetable with More® campaign has just launched. It's a contest to encourage America to reinvent the classic schoolyard chant, “Beans, beans the musical fruit.”
For years, children and parents have recited variations of this memorable chant, but what they don’t realize is that something in the lyrics is wrong - beans are a vegetable, not a fruit! While 3 out of 4 adults know the bean chant, only 1 in 4 know that beans are actually a vegetable. It’s time to set the record straight!
· Begin your chant with the phrase “Beans, beans”
· Convey somewhere in your lyrics/chant that beans are a veggie or vegetable
Visit http://www.beanchant.com/ before Dec. 12, 2008 for more information and to upload videos for a chance to win the grand prize – $5,000 and a trip for four to perform the winning chant at a February event in Times Square hosted by Drew Lachey, multi-platinum recording artist, bean fan and dad. Good luck!






